Quantcast

BY LILY WAN

MINOTTI MIAMI

The U.S.’s fourth Minotti flagship store has landed comfortably in the heart of Miami’s Design District. The single-story building is clad in floor-to-ceiling windows, revealing contemporary home furnishings set against red partitions and a central white-lacquered two-sided fireplace. Minotti Studio, the brand’s in-house design team responsible for devising the intricate layouts of all Minotti stores worldwide, conceived the architecturally sophisticated design of the store in collaboration with showroom DDC. And though the Milanese architect Rodolfo Dordoni has developed most of Minotti flagships, he didn’t have a direct hand in this particular store—though CEO Roberto Minotti notes that over an 18-year history of collaboration, the brand has absorbed his taste. “We’ve come to share the same views on almost everything,” he says, adding that while this new store is aesthetically connected to 30 other stores worldwide, he’s particularly excited about what makes this one singular. “It celebrates the unique tastes and lifestyles of Miami.”