THE LIST

A Pointed Yet Feminine Visual Identity for a Line of Convertible Handbags

Vere Verto’s branding, created by U.S.-based interactive firm Avec, is as elegant and multifunctional as its accessories.

Avec’s custom typeface created for Vere Verto.

At the intersection of fashion and design there exists a bounty of beautiful bag lines—and standing out in this world of alluring arm candy takes a strong, storied brand. The bicoastal interactive agency Avec is adept at creating compelling brand languages that speak to the heart of its clients. The firm partnered with handbag company Vere Verto to capture the thinking and thoughtfulness behind its convertible and handmade leather accessories, which are made to transition effortlessly from day to night. The custom typeface communicates the design ideology: It’s streamlined and strong, with slight curves and serifs that add a pointedly feminine, classic quality. A palette of white, gray, and misty taupe creates a neutral backdrop against which the bags’ deluxe materials and sophisticated detailing pop. Each element is elegant and uncomplicated, functional and adaptable—much like the bags themselves. More than a look, Avec developed an authentic story to carry Vere Verto into the future, and stand the test of time.

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Avec’s branding for Vere Verto 8
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Avec’s branding for Vere Verto
Avec’s branding for Vere Verto

The Macta convertible handbag/backpack from Vere Verto’s spring/summer 2018 collection.

Avec’s branding for Vere Verto

Custom, hand-drawn lettering for logo and print collateral.

Avec’s branding for Vere Verto

Lookbooks Avec created for Vere Verto

Avec’s branding for Vere Verto

Custom logotype embossing on the Dita convertible bucket bag/crossbody/backpack.

Avec’s branding for Vere Verto

Custom logomark embossed on the Brev leather cardholders.

Avec’s branding for Vere Verto

Business cards created for Vere Verto.

Avec’s branding for Vere Verto

Tris convertible backpack/crossbody//bucket bag from Vere Verto’s spring/summer 2018 collection.

Avec’s branding for Vere Verto

Vere Verto logomark.

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