Every day we ask a designer to take a selfie and give us an inside look at their lives.
Occupation: Creative director of Marei 1998
Hometown: Beit Yanai, Israel
Studio location: Jaffa, Israel
Describe what you make: I design sophisticated clothes for the nostalgic yet modern woman.
The most important thing you’ve designed to date: Everything I create feels like it’s the most important thing at the time. I become totally consumed with the ideas and research for each collection. So I’d say the latest SS18 Marei 1998 collection, which we shot in a private villa in Milan last April, is the most important.
The problem your work solves: My daily work involves problem-solving—from the ideation and design of certain pieces to continually building and operating a team in three continents. Work solves my own problem, which is the endless need to create art. Luckily, I have a talented team working with me in the studio each day to grow with.
What you are working on now: Launching the new Marei 1998 online store, which will open this month and feature exclusive web-only pieces.
A new or forthcoming project we should know about: The presentation of our SS18 collection at a private trunk show during fashion week in Milan this month. I’m also creating a new fabric collection launching October 1. It will be available at Colony in New York and other locations.