STORE

The Oliver Peoples Miami Store Is Pure South Beach Flash

In addition to the art deco design, two special-edition frames were created in tandem with the Milanese design firm Dimore Studio.

Exterior view of Oliver Peoples Miami.

The Miami outpost of upscale eyewear brand Oliver Peoples is made for more than one type of lens. “It’s definitely very ‘Generation Instagram,’” says creative director Giampiero Tagliaferri of a zany wall inspired by safety deposit boxes, the backdrop for retro frames fit for a modern-day Atticus Finch. Designed by Milanese interiors firm Dimore Studio, whose roster includes collaborations with Bottega Veneta and Hermès, among others, the Design District space features a South Beach palette of aqua blues and facade striped with flamingo pink—a sweeping departure from the midcentury patina (walnut walls, brass flourishes) the West Hollywood company is known for. “It’s a reinterpretation of art deco,” Tagliaferri says, “without copy and pasting.” Another twist? Two special-edition versions of classic models were created in tandem with Dimore co-founders Britt Moran and Emiliano Salci: the espresso-hued Scheyer and the gold-metal Rockmore with green lenses.   

Read on for the essential guide to Miami.

Inside the art deco-inspired interior.
Frames on display.
Display cases inspired by safety deposit boxes.

(Photos: courtesy Oliver Peoples).

Back to List