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Tokuo Fukuichi 

CHIEF OFFICER OF DESIGN GROUP, DIRECTOR, AND PRESIDENT, LEXUS INTERNATIONAL

Designers, however virtuosic, are not necessarily management material, but 40-year Toyota veteran Fukuichi-san is made from stern stuff. Having been appointed to the board of directors and president of the Lexus division last year, the designer wasted no time in calling for more expressive styling from both brands’ teams. Lexus has responded with concepts and production cars that bear aggressive scoops, strakes, and character lines, the likes of which have even appeared on the best-selling—if historically milquetoast—Toyota Camry sedan. As the German incumbents cut the high-end auto market into ever-finer segments, Lexus particularly is striking out with a bold, design-led makeover that flows directly from Fukuichi’s office. 

Photo: Andrea Gilardi.

Photo: Andrea Gilardi.