Brands are tapping OnlyFans and its creators as a marketing channel.
Brands are increasingly collaborating with OnlyFans creators to inject a bolder, more self-defined version of sex appeal into their marketing. Such partnerships can be valuable for their authenticity, female-forward storytelling, and ability to spark online conversation. This shift reflects a broader trend away from the male gaze toward empowered sensuality that resonates with younger consumers. For Gen Z, in particular, campaigns that frame sexiness as confidence and self-expression tend to land better than overtly provocative imagery alone.
The FAA has proposed a new rule that could usher in the U.S.’ age of drone deliveries.
The FAA has proposed a rule that would allow drones to fly beyond an operator’s line of sight without requiring special waivers, a change that could enable large-scale commercial delivery across the U.S. Retailers including Walmart, Amazon, and DoorDash say the measure would let them expand drone services from limited test areas to millions more households. Companies see drones as a way to provide faster deliveries and reach rural customers, though costs, weather, safety, and noise remain challenges. The FAA would still set strict safety requirements for operators under the new framework.
Tag Heuer will be the official timekeeper of this year’s New York City Marathon.
Tag Heuer will serve as the official timekeeper for the 2025 TCS New York City Marathon, marking its return to the event after nearly a decade. The Swiss watchmaker will provide branded race clocks, an official countdown at the marathon expo, and smartwatches for the professional division champions. The partnership also includes sponsorship of some of the biggest American road races, such as the United Airlines NYC Half and the Abbott Dash to the Finish Line 5K.
Influencers are increasingly turning to legacy media to market and legitimize themselves.
Influencers are turning to established outlets like Vogue and The New York Times to gain credibility beyond their social media followings. As they and their publicists tell it, features in legacy publications can attract high-value clients, expand audiences, and open doors to partnerships, speaking engagements, or book deals. Securing such publicity requires a clear business objective, a newsworthy angle, and often the guidance of a skilled publicist. Creators with professional credentials, unique personal narratives, or well-defined niches tend to have the strongest chance of breaking through.
Zendaya and FKA Twigs collaborations are boosting On’s sales and apparel outlook.
On’s collaborations with Zendaya and FKA Twigs are helping fuel strong sales growth and a sharper focus on apparel. Zendaya, a brand ambassador since 2024, will debut a co-designed collection this fall, while FKA Twigs continues to shape the training line. Apparel sales jumped 67.5 percent in the second quarter, and On aims to raise apparel’s share of revenue from under 8 percent to at least 10 percent in the short term. Overall, the Swiss sports brand posted a 32 percent sales increase in Q2 and raised its full-year forecast despite currency-related losses.
Today’s attractive distractions:
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Airbnb Experiences can even grant visitors entrée to fashion ateliers.
Throughout heatwave summer, bloomers have been the easy-to-reach-for wardrobe ideal.
