H&M has released its first “digital twin” campaign using A.I.-made photos of models.
H&M has launched its first campaign using A.I.-generated “digital twins” of real models, debuting the images on Instagram alongside commentary from its creative team and the featured models. Unlike past attempts by other brands, H&M worked directly with models to create their digital counterparts and the talent will retain full control over their virtual likenesses. The company framed the project as a collaborative use of technology rather than a replacement for human involvement, though concerns remain about its broader impact on creative jobs.
Dior has renewed a UNESCO partnership offering mentorship and continuing education to women.
Dior has completed its fifth annual Women@Dior mentoring and education summit, which began as a pandemic-era partnership with UNESCO’s Global Education Coalition. The initiative pairs women studying business, engineering, art, and fashion with Dior employees in their same concentrations. This year’s edition was held at the Paris headquarters of the United Nations Educational, Scientific, and Cultural Organization, where participants’ projects, like grassroots initiatives, focused on women’s empowerment in Kenya and France.
Art Nouveau architect and Paris Métro designer Hector Guimard will get his own museum.
Paris will open a museum dedicated to Art Nouveau architect Hector Guimard—best known for designing the city’s iconic Métro entrances—inside one of his own architectural landmarks, the Hôtel Mezzara. Located in the 16th arrondissement, the 1910 townhouse will undergo restoration under a 50-year lease agreement and is slated to open as the Musée Guimard by late 2027 or early 2028. The initiative, spearheaded by private backers and preservation advocates, comes after years of campaigning to save the building and honor Guimard’s legacy.
Hoping to raise funds, Albright College moves to auction its 500-piece art collection.
To address a $20 million budgetary deficit, Albright College plans to auction more than 500 works from its art collection, including pieces by Jasper Johns and Jacob Lawrence, through Pook & Pook on July 16. The move has drawn criticism from donors, including the family of Doris C. Freedman, who argue the sale undermines the collection’s educational purpose and offers limited financial relief.
Not everyone is happy about Wimbledon shifting from human judges to A.I.-assisted line calls.
British tennis player Jack Draper criticized Wimbledon’s use of A.I.-assisted line calls, saying the system lacked full accuracy, and lamented the removal of human line judges. Tournament director Jamie Baker defended the shift, noting that live electronic line calling is now standard across the tour and has become more sophisticated over time. Despite pushback, officials maintain the system improves reliability and allows for later match play.
Today’s attractive distractions:
A newly resurfaced Man Ray watercolor charts his turn to the avant-garde.
You can listen to the letter Albert Camus wrote to his teacher after his 1957 Nobel Prize win.
Things are heating up Out East as the Hamptons Classic horse show looms.
Nike is turning its attention to Germany’s women’s football team.
