Jason Saft Will Open His Warehouse of Design Wonders This Weekend

In late October of last year, designer Jason Saft—founder of Staged to Sell Home—hosted his annual warehouse sale at Industry City. Hundreds of enthusiastic individuals trekked to Sunset Park, Brooklyn to scour through the 1,100 items that Saft had pulled from the more than 150,000 he’s accrued within his 24,000-square-foot space. Rare items, at discounted prices, found new owners. On March 14, Saft will once again open his world to the public with the first edition of a curated Collector’s Market—featuring antiques, design objects, and works by ceramic artists Devin Wilde and Chela Toprak and visual artist Lou Venturelli.

“Over the years, I’ve collected antiques, vintage furniture, art, and unusual objects, and for this event, we’re staging them throughout the warehouse in fully realized vignettes,” Saft tells Surface. “Visitors will walk through spaces that feel like actual rooms, where everything—from the sofa and rug to the coffee table and sculpture—can go home with you. It’s meant to feel less like shopping and more like wandering through a series of arranged interiors.”

With the inaugural Collector’s Market, Saft will focus on smaller pieces. “It’s really about the odd, unexpected objects I’ve collected over the years—the kind of thing that catches my eye in a dusty field at four in the morning while I’m antiquing at Brimfield,” he says. “We’ll still have about a hundred larger furniture pieces from the warehouse marked down at deep discounts simply to move them out, but the heart of the market is really the smaller treasures—the objects that give a room its personality.”

As for the trio of artists, Saft not only collects their works but has used them in various interior design projects over the years. “Their work has a strong point of view, and I’m always drawn to objects and art that bring personality and soul into a space,” he says. “Through that process, we became friendly, and over time, we’ve had a lot of conversations about what it means to build creative businesses—especially when you come to it a little later in life.”

“What’s interesting is that all three of us arrived at our work as something of a second act,” he adds. “We’ve talked a lot about the risks we took, the things we’ve learned along the way, and the challenges of making a living from something that starts as pure passion. That shared experience creates a real sense of kinship. Inviting them to participate in the Collectors Market felt very natural to me.In a way, it reflects how I think about interiors: the most interesting spaces are always a mix of old stories and new voices.”

Saft has been surprised by the success of his warehouse sales; though, it can be attributed two-fold. First, of course, is the fact that people (including his abundance of Instagram followers) love his work. Second, his warehouse contains so many special pieces. “The market gives me a chance to talk about the objects, the stories behind them, and show people how design can actually live in a home,” Saft concludes. “This one is a test. If we can draw as many people as the last time, I’m talking with Industry City about creating a much larger Collector’s Market with a dozen vendors from across the US. I want to bring in people who rarely show their pieces in NYC.”