The ‘Louis Vuitton Hotel’ Soho Pop-Up Celebrates 130 Years of the Maison’s Monogram

Emulating the design of a boutique hotel, Louis Vuitton’s new Soho pop-up celebrates 130 years of the maison’s monogram. Each richly imagined room is dedicated to one of Louis Vuitton’s emblematic styles, from the Keepall Lobby to the Alma Terrace, Neverfull Gym, Speedy Room 1930, Noé Champagne Bar, and more. A visceral highlight, the Speedy P9 Safe Room presents Men’s Creative Director Pharrell Williams’ take on the style. Further, a dedicated Care Room allows guests to explore a menu of bag restoration options with on-site artisans.

The immersive space, which hosted Louis Vuitton’s vibrant Takashi Murakami collaboration build-out one year ago, is embellished with archival imagery and historical ephemera. The LV monogram debuted in 1896, as Georges Vuitton’s tribute to his father, Louis. Since, it has ascended to a position of international recognition, synonymous with the maison’s heritage. The pop-up, which will remain open at 104 Prince Street through April, is the first of many global activations throughout the year to honor the monogram’s rarefied reputation.