Nike's 'All-Time High' Closed NBA All-Star Weekend

Nike closed NBA All-Star Weekend with its All-Time High event at Bird Streets Club, the members-only h.wood Group hideaway perched above Sunset Boulevard. The three-level space unfolded as a vertical study in sound and scene, with sets by Zack Bia, Chase B, Coco & Breezy, DJ Obi, and Sarz shaping the tempo late into the night. The room brought together a cross-section of talent from sports, music, art, and design. Travis Scott and Devin Booker moved through the crowd alongside Teyana Taylor, Takashi Murakami, Steve Lacy, Victoria Monet, Karl-Anthony Towns, Druski, and Veneda Carter. The evening served as the final note to House72, Nike’s invite-only clubhouse staged throughout the weekend, translating product, personality, and performance into a tightly edited Los Angeles moment.