Tomas Maier Takes Bottega Veneta into a Midcentury Masterpiece

Inside John Black Lee’s New Canaan house and, in collaboration with Todd Hido, the Italian brand’s latest campaign nods to other disciplines.

Shortly after Philip Johnson built the Glass House in New Canaan, architect John Black Lee erected a few midcentury structures of his own in the same town, including Lee House 1 (1952), Lee House 2 (1956), and the DeSilver House (1961). Lee was at the center of many discussions about American modernism at the time and earned a high profile—some considered him the sixth member of the “Harvard Five,” a group of famed architects that included Johnson, Marcel Breuer, and Eliot Noyes. Bottega Veneta’s latest ads feature the second Lee House, highlighting creative director Tomas Maier’s unique take on fashion campaigns. His direction, which often results in a pairing with visual artists such as Nan Goldin and Ryan McGinley, usually takes place inside an architectural masterpiece. The brand’s fall ad campaign was photographed by American artist Todd Hido, who captures the relationships between the house, the surrounding landscape, and Bottega Veneta’s fall collection.

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