A Tantalizing Tour Through South Carolina’s Lowcountry

The latest collection from online retailer Huckberry is presented in a high-touch travel journal packed with local flavor.

From the smoky, soul-filled kitchen of an award-winning barbecue chef to the creeks where some of the world’s last-remaining wild oysters are harvested, 72 Hours in Lowcountry is a culture-rich tour of Charleston, South Carolina. It’s the latest look book from e-tailer Huckberry, and more travelogue than catalogue: The journal presents a selection of clothing, outdoor gear, and accessories, all captured being used in wonderfully rugged habitats.

Huckberry was founded in 2011 by San Francisco ski buddies Andy Forch and Richard Greiner as an online store-meets-magazine for urbanites who are inclined toward adventure. Rooted in real stories from real people in out-of-bounds locations, its printed bulletins are integral to Huckberry’s mission to connect and inspire others. The shoot for its summer 2018 collection took the crew to Rodney Scott’s BBQ to devour pulled pork, while documenting local creatives. The result is a high-touch digital and print journal that offers readers a tangible sense of what Huckberry is all about: stories that move people. Huckberry gave Surface a peek behind the scenes of the shoot, pictured below. 

Huckberry is a member of The List, the destination for all things Surface-approved. Want to join The List? Contact our team to find out how to apply.


Local BBQ guru Rodney Scott. (Photo: Jeff Masamori)
The team between bites of pulled pork at Rodney Scott’s BBQ. (Photo: Jeff Masamori)
Behind the scenes just outside of Charleston, South Carolina. (Photo: Jeff Masamori)
Cyrus Buffum harvesting oysters along Swinton Creek. (Photo: Jeff Masamori.) Huckberry’s slip-ons. (Photo: Johnny Pfarr.)
An action shot from Huckberry’s latest travel journal.
A bird’s-eye view of some of the Lowcountry’s many inland waterways. (Photo: Dylan Schmitz.) Essential gear for a day on the water. (Photo: Jeff Masamori.)
All Stories