Espiral Rug designed in collaboration with Matheus Barreto
São Paulo apartment. Photography by Filippo Bamberghi
São Paulo apartment. Photography by Andre Klotz
DESIGNER OF THE DAY

Designer of the Day: Juliana Lima Vasconcellos

Juliana Lima Vasconcellos started out as an architect, but quickly discovered her passion for furniture after creating original, nature-inspired pieces imbued with the bold sensuality of Brazilian design. Now based in Belo Horizonte, the up-and-coming interiors maven seeks to bring emotional value to her spaces through eclectic shapes, materials, and colors that always deliver a dose of playfulness and personality.

Juliana Lima Vasconcellos started out as an architect, but quickly discovered her passion for furniture after creating original, nature-inspired pieces imbued with the bold sensuality of Brazilian design. Now based in Belo Horizonte, the up-and-coming interiors maven seeks to bring emotional value to her spaces through eclectic shapes, materials, and colors that always deliver a dose of playfulness and personality.

Here, we ask designers to take a selfie and give us an inside look at their life.

Age: 41

Occupation: Architect and designer.

Instagram: @julianalimavasconcellos

Hometown: Belo Horizonte, Brazil.

Studio location: Belo Horizonte, Brazil.

Describe what you make: I design spaces and furniture.

Garden Apartment. Photography by Filippo Bamberghi
Espiral Rug designed in collaboration with Matheus Barreto

The most important thing you’ve designed to date: This is a difficult question to answer, but I would say that the first project for my apartment in Rio de Janeiro in 2011 was one of my first interior projects (before that I was only doing architecture) and it changed the focus of my career. I discovered a new world by downscaling projects and experiencing more freedom in my creations.

Describe the problem your work solves: My work solves problems on a more abstract plane, in an immaterial character. Although my projects and furniture have a use function, what I seek to add is connection, emotion, relationship, experience, surprise, through ideas, shapes, material choices, colors, and light.

Describe the project you are working on now: I’m working on a project for a restaurant, fashion store, some apartments, houses, rugs, a new furniture collection. I just released a cast bronze armchair with The Invisible Collection, which is on display this summer at Phillips Southampton.

A new or forthcoming project we should know about: I’m studying a new furniture project that involves colors and lights in a way that they mix and create ghosting effects. 

Juliana's apartment in Rio de Janeiro. Photography by André Nazareh
São Paulo apartment. Photography by Filippo Bamberghi

What you absolutely must have in your studio: I need to have art, relaxation, and good humor in my studio. I completely forget to eat and am so passionate about music (I’ve almost dedicated myself to it professionally) that it distracts me if I’m listening. I’ll get lost in melody, rhythm, or lyrics. That’s why it’s forbidden here… lol.

What you do when you’re not working: I listen to music, sing, watch movies, meditate, and be with my friends. I love nature. My favorite trips are usually to unexplored places. I love the sea and the desert. I get lost in the immensity of these two contrasts. It brings me a sense of belonging. 

Sources of creative envy: Oscar Niemeyer, Joaquim Tenreiro, Dan Flavin, James Turrell, Franz Schubert, Carlo Scarpa. 

The distraction you want to eliminate: Thinking too much and excessive internet.

Ghost console and table. Photography by Andre Klotz
São Paulo apartment. Photography by Andre Klotz

Concrete or marble? Concrete for architecture and marble for everything else.

High-rise or townhouse? High-rise.

Remember or forget? “Forget about the bad times, remember all the good times.”

Aliens or ghosts? Aliens and ghosts.

Dark or light? Light

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