In celebration of Mother’s Day, Lafayette 148 hosted a panel discussion last night for its #UnordinaryWomen advertising campaign at its showroom in New York. Here, the womenswear brand gathered a coterie of empowered women who are leaders in respective fields. The lineup included Lauri Freedman, the head of product development for the Whitney Museum; model Veronica Webb; Fern Mallis, the creator of New York Fashion Week; Stella Abrera, a prima ballerina with the American Ballet Theater; Anjali Kumar, the co-founder of the Justice Department and nine others who were on hand to discuss how they’ve navigated their careers.
“I was very taken back by being asked to be a part of this,” says Freedman. “I’m not an influencer. I’m a mom who went back to work. I’m a real woman, and the fact that they found me unordinary was very touching. I was very moved by it.”
Indeed, the idea of showcasing female empowerment has been used as a marketing tactic for many brands in the last several years. With the #TimesUp movement being a cause championed on social media and many publications (and rightfully so), many have jumped on the bandwagon, enacating campaigns that promote female solidarity. But for all the women present at the panel discussion, Lafayette 148 is doing it for the right reasons—and not just as publicity ploy. “This is a company that has been doing this as part of its ethos since day one,” says Freedman. “This is a company that’s had strong women in leadership positions. This is what this company is.”