A Quick-Hit Guide to the Best Activations, Culinary Pop-Ups, and Parties at the Formula One Miami Grand Prix

From Carbone's exclusive beach experience to Red Bull's takeover of the Faena Hotel to the launch of Surface's Art in Motion exhibition, here's everything you need to know about this weekend's marquee racing world event.

Culinary: Leading the charge on the culinary front is Major Food Group’s pop-up supper club, Carbone Beach, an outpost of the powerhouse Italian restaurant with locations in New York, Las Vegas, Hong Kong, and Miami. The four-night activation, exclusively available to American Express members, will see Mario Carbone himself preparing fan-favorite dishes with an extra theatrical flair. “Our guests can expect an evening featuring over-the-top food and special live performances during one of the most exciting weekends in Miami,” says MFG co-founder Jeff Zalaznick of the programming, which includes a curated cocktail hour to kick things off. 

Across Biscayne Bay on the mainland, renowned Italian butcher Dario Cecchini is bringing his Bahamas and Dubai–based Carna steakhouse to the SLS Brickell for one night only and will host a live grilling demo for patrons while they tuck into a specially designed tasting menu. If food is the most important component to your watch party, Time Out Market is showing the race on a 17-foot HD LED screen and offering up its familiar melange of food hall grub from a variety of homegrown chefs. After the race on Sunday, buzzy sushi mainstay Zuma is hosting an after-party with open bar, night bites, DJ, and fireworks. 

Experiences: This weekend isn’t just about the parties and concerts; there’s also a range of interactive offerings and auto-inspired exhibitions for those looking to immerse themselves in the world of Formula 1 in different ways. Visitors to the TAG Heuer Miami Experience, located in Jungle Plaza at the Miami Design District, have the opportunity to whip around a red-and-white checkered race track in custom go-karts while also getting a sneak peek at the brand’s line of timepieces designed in partnership with Oracle Red Bull Racing.

While in the Design District, be sure to stop by our gallery and showroom, Surface Area, to view “Art in Motion,” a limited-run show celebrating the beauty of movement, curated by Brittny Gastineau. On display: Daniel Arsham’s never-before-seen Eroded Ferrari, a sculpture made of selenite, quartz, and hydrostone; three works that explore a man’s unquenchable thirst for power and destruction by Cleon Peterson; and Michael Kagan’s Nürburgring XVI, portraying late driver Niki Lauda driving a practice lap at the Nürburgring track before the 1976 German Grand Prix. For a little bit of everything, head to Racing Fan Fest, which will serve as the local hub for the Oracle Red Bull and Scuderia AlphaTauri teams. The festival-like event includes the Red Bull Fan Zone with F-1 cars at the ready for a selfie moment; VR racing simulators; and a kid-friendly zone complete with a bungee trampoline, race maze, and a pedal-cart race track.

Parties: It wouldn’t be a Miami event without an entire party apparatus surrounding it. Hard Rock constructed a trackside 24,000 square-foot beach club with resort-style pools and luxury cabanas around turns 11, 12, and 13, where big-name DJs including Tiësto and The Chainsmokers will put on live performances. Meanwhile, Red Bull has taken over the Faena Hotel for its Guest House activation on Friday and Saturday. On tap: art installations by Orly Anan, beach yoga sessions, and day parties fueled by the beats of electronic music acts such as Arca, Channel Tres, Richie Hell. Just down the beach from Faena, Mercedes and crypto exchange platform FTX are putting on a multi-day festival, Off the Grid, showcasing a Mercedes-AMG Petronas F1 car, an NFT gallery that will allow attendees to buy and create their own NFTs, and a series of concerts with performances by Disclosure, Kaytranada, Jamie XX, and more. Rounding out the weekend is the McLaren x Gopuff After Party with DJ sets by Martin Garrix and Gryffin and a fleet of cars including the 2022 McLaren F1 and the Speedtail, the brand’s first-ever Hyper-GT and the fastest model to date.

All Stories