If Bulgari had a spirit animal, there’s no denying it would be the snake. One of the Roman firm’s most ubiquitous motifs, the serpent is regularly seen coiled around the brand’s most sought-after watches and jewels, flaunting its trademark seductiveness.
For proof, look no further than the new high jewelry version of the Serpenti Incantati ladies’ timepiece, whose name, not coincidentally, means “enchanting snake.” Unlike most Serpenti models, the snake on the Incantati does not wrap around the wrist, but rather winds itself around a dainty 30 mm round case of 18k pink gold.
Flooded with diamonds and rubellite, the cocktail watch is a prime example of what happens when Bulgari’s expertise in jewelry and watchmaking collide. The technical know-how required to achieve such a fine level of stone-setting while maintaining the comfort fit of the model’s gem-set bracelet is something most jewelers could spend years trying to perfect. Luckily, Bulgari, with its 134-year history of producing some of the world’s most fabled baubles, long ago mastered the art of the jewel.