Thanks to a partnership with Watches of Switzerland, the world’s largest collection of Grand Seiko timepieces lands in Soho, New York, for an immersive and highly personalized experience inspired by the fleeting beauty of Japan’s “sakura” cherry blossoms. Guests can learn about Grand Seiko’s master craftsmanship and innovative technology by browsing all of the brand’s boutique collections and rare timepieces made exclusively for the Japanese market that will be on display and available for purchase Stateside for the first time ever.