Category: Instagram (Brand)

Leave it to Pantone—the company that more than 10 million designers and producers around the globe use to get color perfectly, exactingly right—to develop one of the most vibrant Instagram feeds around. Founded in 1963, the company maintains an account as vivid as the decade of Pucci itself, posting regrams from artists and designers, as well as originals by Pantone. A kaleidoscope of tomatoes, a snowman arranged from a dusting of white rose petals, purple paint dripping artfully from fingertips—all of which have garnered @pantone a million followers and counting. The brand’s most-liked image, shot by graphic designer Tom Lowe and posted on January 8 of this year, features green fruits and vegetables (avocado, lime, bell pepper) splayed on Pantone color swatches. To be considered for a regram, use #pantone and tag the brand; for users of the Pantone Studio app, try #PantoneStudio. Just make sure to create in color. instagram.com/pantone

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