Panerai

Panerai was born in 1860 in Florence, the cradle of the Renaissance. The brand is a watchmaking laboratory, highly specialized since the 19th century; a supplier of precision instruments to the Italian Navy in the 1900s; a fine watchmaker; and an international brand in the 21st century. The deep-rooted links with the world of the sea bestow on each watch a sporting character that is distinct and authentic, just like the history of Panerai.
Panerai’s bold tool watches—modern successors of instruments designed for the Italian Navy—represent the quintessential blend of Italian design and Swiss engineering. Not surprisingly, our CEO wears one himself.

The Panerai Luminor 1950 Oracle Team USA 3 Days Chrono Flyback Automatic Ceramica

Photo via Panerai website

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The Panerai BMG-TECH™

Photo via Panerai website

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The Panerai LAB-ID™

Photo via Panerai website

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Panerai was born in 1860 in Florence, the cradle of the Renaissance. The brand is a watchmaking laboratory, highly specialized since the 19th century; a supplier of precision instruments to the Italian Navy in the 1900s; a fine watchmaker; and an international brand in the 21st century. The deep-rooted links with the world of the sea bestow on each watch a sporting character that is distinct and authentic, just like the history of Panerai.