Long a holdout against celebrity ambassadorships, Everlane has teamed up with Laufey.
Everlane has named Icelandic singer Laufey as its first celebrity ambassador, marking a major shift for a brand that once rejected star partnerships. The move reflects CEO Alfred Chang’s push to revitalize the company after a period of quiet retrenchment, positioning Laufey at the center of its autumn campaign. Chang has steered Everlane away from its “radical transparency” era toward a “clean luxury” identity, aiming to distinguish its basics in a crowded market. With Laufey, Everlane hopes to connect its millennial base with Gen Z consumers and signal a broader embrace of celebrity-led campaigns.
Fashion’s great e-commerce collapse could be stymying emerging talent.
The collapse of wholesale and the turmoil in online retail have made it harder for emerging designers to survive, leaving fashion with fewer breakout names. Once-reliable incubators like Matches Fashion and Ssense have all but disappeared, while department stores struggle to pay vendors on time, cutting off vital cash flow for small labels. Rising costs, investor caution, and copycat fast fashion add further pressure, forcing young brands to scale back shows, narrow product ranges, and rely on collaborations to stay afloat. Without new talent breaking through, the industry risks losing its pipeline of creative innovation.
England’s Royal Courts of Justice swiftly covered up a new Banksy mural.
A new Banksy mural appeared on the Royal Courts of Justice in London—depicting a judge striking a protester with a gavel—before guards quickly covered it with boards. The artist confirmed the piece on Instagram, where it was interpreted as a commentary on recent pro-Palestine demonstrations and mass arrests. Witnesses said security prevented photos while staff concealed the work, sparking criticism from activists who framed the removal as symbolic of broader efforts to silence dissent. Court officials said the action was required to preserve the listed building’s historic character.
Next year, Independent 20th Century will head to the Breuer building.
Independent 20th Century closed its latest edition at Casa Cipriani and has confirmed that next year’s fair will take place at the Breuer building from September 24 to 27. The Upper East Side landmark, once home to the Whitney Museum and later the Met Breuer and Frick Collection, is set to become Sotheby’s headquarters on November 8. The move gives the fair double the space of its current venue, signaling its growth and rising profile. Sotheby’s will soon open the building to the public after renovations by Herzog & de Meuron.
Carlos Alcaraz triumphed over Jannik Sinner at the U.S. Open in custom Nike tennis shoes.
Carlos Alcaraz defeated Jannik Sinner in a four-set U.S. Open men’s final, securing his sixth major title and the ATP world No. 1 ranking. He wore a customized version of the Nike Vapor 12, which incorporates elements from the 2020 Nike Vapor Pro 1, while Sinner played in the Nike Zoom GP Challenge 1. Their rivalry this year has been intense, with matches at the French Open, Wimbledon, and Cincinnati preceding the U.S. Open final. Alcaraz’s modified shoes are not commercially available, though the standard Vapor 12 remains on sale.
Today’s attractive distractions:
Tim Burton directed a spooky new Lady Gaga music video.
Can anyone really say why sports trophies are so ugly? These readers have thoughts.
Long live the business trip! Here’s how to dress for work travels.
Nan Goldin and Marina Abramović have some advice for Gen Beta.
