Beni Rugs is proof that even the most deeply rooted traditions can benefit from new ideas. The Moroccan brand’s success resides in its ability to wed centuries-old Berber craftsmanship with contemporary designs that reference subjects like the Memphis movement and Mark Rothko. For its latest release, the Garden Collection, Beni draws inspiration from a source closer to home: Marrakech’s inimitable Le Jardin Majorelle.
The 10 Beni Ourain styles will be recognizable to anyone who’s walked the now-public pathways of the vibrant gardens dreamed up by French painter Jacques Majorelle in the 1920s and restored by Yves Saint Laurent and Pierre Bergé in the 1980s. They range from cactus patterns to a serpent motif to a cobalt blue and golden yellow archway that evokes the Art Deco and Moorish flourishes of the fashion icon’s former villa. Like all of the brand’s collections, the made-to-order carpets are handcrafted by skilled Berber weavers near the Atlas Mountains, using natural wool rinsed in the Oum Er-Rbia River and dyed with natural pigments derived from North African herbs. No two rugs are the same, and collectively they summon the colors, lines, and forms of the Ochre City’s most cherished oasis.
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