Now You Can Carry Camille Walala in Your Glasses Case

The multidisciplinary designer joins forces with London eyewear brand Cubitts to create two exuberant lens-cleaning cloths for charity.

Camille Walala’s graphic verve seems to be in high demand. The multidisciplinary designer, a self-described purveyor of positivity, dreams up vivid patterns that blend eye-catching colors with unconventional shapes in a Memphis-esque style that’s distinctly her own. Walala’s touch never fails to tease the imagination, which may explain why her work has started appearing in high-profile commissions around the world: historic building facades in Industry City, Brooklyn, the Salt of Palmar Hotel in Mauritius, and crosswalks, canal boats, and a Sonos store in her hometown of London only scratch the surface.

Now, Walala brings her signature graphic punch to a slightly smaller scale: lens-cleaning cloths for Cubitts. For the next six months, each of the London eyewear brand’s cloths will feature a previously unseen Walala print, appropriately dubbed Walalacloth, in one of two sizes. It’s for a good cause, too: Cubitts will donate all proceeds to End Youth Homelessness, Walala’s charity of choice. She’s the eighth artist to collaborate with Cubitts on their annual charity initiative, following the likes of Tracey Emin, Stanley Donwood, and Hayden Kays.

To celebrate the collaboration, each window display at the brand’s seven London outposts will feature an element of Walalacloth that culminates in the full artwork being showcased at the King’s Cross location. (Think of it as a London-wide Walala jigsaw.) The cloths officially launch online and in all Cubitts stores on June 13. 

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