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Reebok unveils its first major project under the creative direction of Kerby Jean-Raymond.
We’ve been eagerly waiting to see how Reebok would transform under the creative direction of the newly appointed Kerby Jean-Raymond. The first project under his purview—Reconnect, a 12-minute-long short film overseen by marketing director Jide Osifeso—has finally arrived. The film offers a dreamlike presentation and a deep respect for Black identity that blends elements of community and sport draws from Osifeso’s own upbringing. “The opportunity for someone like myself to contribute to a company with such a rich heritage is special,” Osifeso said in a statement. “The film series was made for people to derive their own meanings. I wanted to explore forward movement—literally and figuratively—and on a macro level, the idea that life is not a spectator sport as we should always strive to make the most of every moment in our journey through life.” Additional “Reconnect” vignettes will be rolled out on social media in coming weeks leading up to a global brand campaign in time for the Spring/Summer 2022 season.
Sotheby’s is auctioning the source code for the original web browser as a non-fungible token.
Aside from Beeple’s controversial sale of “Everydays: The First 5000 Days” for $69 million, most NFT sales haven’t been terribly momentous. One that feels particularly notable, however, is the sale of the source code for the modern internet as we know it, which is being sold by the web’s creator Tim Berners-Lee on Sotheby’s. The auction describes the World Wide Web as “the first hypermedia browser/editor, allowing users to create and navigate links between files across a network of computers.” Berners-Lee created this for the first time in 1989, and the NFT he’s selling features a one-of-a-kind, autographed 9,555-line copy of the code that powers it, along with a 30-minute animation of the code being written and a letter reflecting on his accomplishments.
Through a new partnership with United Airlines, Boom hopes to bring back supersonic flight.
United Airlines will purchase a fleet of 15 supersonic aircrafts from Denver-based aerospace company Boom Supersonic, with the option to buy 35 more once the built, becoming the first U.S.-based airline to commit to investing in supersonic flight following pre-orders from Virgin Group and Japan Airlines in 2016 and 2017, respectively. Boom says its Overture jets can reach nearly 1,500 miles per hour, which could almost halve the total flight time for some routes, cutting New York to London from six to three hours, and San Francisco to Tokyo from 10 to 6 hours.