Kerby Jean-Raymond Reveals His Vision for Reebok, and Other News

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Reebok unveils its first major project under the creative direction of Kerby Jean-Raymond.

We’ve been eagerly waiting to see how Reebok would transform under the creative direction of the newly appointed Kerby Jean-Raymond. The first project under his purview—Reconnect, a 12-minute-long short film overseen by marketing director Jide Osifeso—has finally arrived. The film offers a dreamlike presentation and a deep respect for Black identity that blends elements of community and sport draws from Osifeso’s own upbringing. “The opportunity for someone like myself to contribute to a company with such a rich heritage is special,” Osifeso said in a statement. “The film series was made for people to derive their own meanings. I wanted to explore forward movement—literally and figuratively—and on a macro level, the idea that life is not a spectator sport as we should always strive to make the most of every moment in our journey through life.” Additional “Reconnect” vignettes will be rolled out on social media in coming weeks leading up to a global brand campaign in time for the Spring/Summer 2022 season. 

Sotheby’s is auctioning the source code for the original web browser as a non-fungible token.

Aside from Beeple’s controversial sale of “Everydays: The First 5000 Days” for $69 million, most NFT sales haven’t been terribly momentous. One that feels particularly notable, however, is the sale of the source code for the modern internet as we know it, which is being sold by the web’s creator Tim Berners-Lee on Sotheby’s. The auction describes the World Wide Web as “the first hypermedia browser/editor, allowing users to create and navigate links between files across a network of computers.” Berners-Lee created this for the first time in 1989, and the NFT he’s selling features a one-of-a-kind, autographed 9,555-line copy of the code that powers it, along with a 30-minute animation of the code being written and a letter reflecting on his accomplishments.   

Through a new partnership with United Airlines, Boom hopes to bring back supersonic flight.

United Airlines will purchase a fleet of 15 supersonic aircrafts from Denver-based aerospace company Boom Supersonic, with the option to buy 35 more once the built, becoming the first U.S.-based airline to commit to investing in supersonic flight following pre-orders from Virgin Group and Japan Airlines in 2016 and 2017, respectively. Boom says its Overture jets can reach nearly 1,500 miles per hour, which could almost halve the total flight time for some routes, cutting New York to London from six to three hours, and San Francisco to Tokyo from 10 to 6 hours. 

One Beverly Hills by Foster + Partners

A $2 billion development by Foster + Partners gets approved by Beverly Hills’ city council.

The One Beverly Hills project, one of the largest developments in the city’s history, has been approved by the city council. Currently home to the Beverly Hilton and Waldorf Astoria Beverly Hills, the site will be reimagined as a massive mixed-use complex with two high-rise residential buildings containing 303 units, a new hotel with 42 suites and 37 designated residences, and a four-story, approximately 35,000-square-foot pavilion containing retail and dining spaces. The project, designed by Foster + Partners, hopes to earn LEED Platinum and WELL certifications through the use of low-embodied carbon materials, moisture-sensing technology, green rooftops, electric vehicle charging stations, and high-efficiency building systems. Gensler has signed on as the executive architect.

A post-industrial oil extraction site is being transformed into a bird sanctuary in Texas.

High Island’s new elevated 700-square-foot long canopy walkway is unlocking a 177-acre home to migratory birds, despite its sordid past as a 20th-century oil drilling site and the resting ground for serial killer Dean Corll. Designed by SWA Group and SCHAUM/SHIEH, the path offers more access to the ten thousand birders who visit the island on the eastern side of Galveston Bay annually.

Dior’s pop-up restaurant at Selfridges London

Today’s attractive distractions:

Dior’s pop-up rooftop restaurant at Selfridges in London is a lavish ode to domesticity.

These innovative floating wind turbines create enough energy to power 80,000 homes. 

Lindsey Adelman is auctioning a chandelier to benefit New York’s Ali Forney Center.

Effekt Footwear’s sleek sneakers are made of 90 percent recycled waste material.

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