Buon Compleanno! Living Divani Celebrates a Half-Century of Well-Done Décor

Looking back at five decades of fantastic contemporary Italian design.

Looking back at five decades of fantastic contemporary Italian design.

You only turn 50 once.

But for Living Divani, the Italian furniture purveyor that’s been family-owned since its inception in 1969, the celebration has been a long time coming. Particularly since, considering its roster of exceptional silhouettes, every release has been a milestone in its own right.

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A photo from Living Divani's 1986 catalog, with a Keith Haring work in the background.
The Bestetti family.

Following Luigi Bestetti and Renata Pozzoli’s 1969 nuptials, the couple established a furniture business that cleverly capitalized on the changing times: “[In] the years of emigration when families needed to accommodate more people in their homes, the firm specialized itself in sofabeds and armchairs with a new twist,” according to a press release.

This experimental bent would become the driving force behind Living Divani’s offerings. Such was true of the release of its “Benson” sofa (1978)—cue its iconic cat-on-sofa campaign—which was, at the time, a radical departure from the sleek, minimal, Saarien-inspired furniture that resonated so deeply in the decade prior.

A 2002 campaign photograph of "Extra Wall" sofa, designed by Piero Lissoni for Living Divani.

The brand was further bolstered by the addition of Piero Lissoni’s artistic direction, a role he has held since 1989. Under his auspices, Living Divani has continued to build its collection of timeless designs, including “Wall” (2000) and “Extra Wall” (2002).

The 2010s has seen Living Divani collaborate with a host of contemporary designers, among them Dominioni Quaquaro, David Lopez Quincoces, Elisa Ossino Studio, Giopato&Coombes, and Harry Paul.

To the Italian brand that’s stolen our hearts and adorned our intimate domains for some 50-plus years, we raise our glasses: Salut!



(Photos: Courtesy Living Divani)

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