Heath Ceramics and the American felting company Peace Industry join forces to create a colorful, pattern-driven capsule collection that includes this “choob.”
The Choob by the numbers:
12
Steps in the choob’s felting process.
3
Trips to Iran that Peace Industry founders Dodd and Melina Raissnia take each year.
9
Pounds of sheep’s wool needed, on average, to make one choob.
55
Weight of a choob in pounds.
3
Colors available: saffron, marine, and charcoal.
22
Hours to make one choob.
6
Products in the Heath Ceramics and Peace Industry collection.
144
Days for design development of the collection.
32
Artisans in Iran working for Peace Industry.
10
Years Heath owner Catherine Bailey and Melina have known each other.
450
Stitches to make one choob.