Svenskt Tenn’s Summer Picnic With Margherita Missoni

The beloved Stockholm interiors brand teams with the fashion scion and designer to stage a bona fide Italian getaway.

All photography by Pia Ulin

Stockholm’s beloved interiors brand Svenskt Tenn is celebrating next year’s centennial with that timeless holiday idea: an Italian vacation. Or, rather, it brings Italy to Sweden, enlisting none other than fashion heir (and designer in her own right) Margherita Maccapani Missoni to plan a perfect party in the form of a summer picnic. 

Svenskt Tenn has a long history of collaborations. Founded by Estrid Ericson, a 30-year-old art teacher, the company became a permanent new home for the legendary Austrian architect Josef Frank after he was forced to flee his home due to rising antisemitism. Ericson also set up a Strandvägsgalleriet, or large gallery space, in the store to showcase the work of up-and-coming designers. 

This year, Missoni pays tribute to Ericson’s spirit, and her own homeland, by collaborating with Svenskt Tenn’s team on a range of table settings, including picture-postcard trays, sunny plates, and petaled candle holders. Missoni curated work from Italian artisans to join the party, and even extended a love letter to Frank himself in the form of heart-shaped cushions tucked into some of the hundreds of textiles he and Ericson designed over the years. 

“Greetings from Margherita” is available online and at Svenskt Tenn’s Stockholm store through Aug. 27.

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