#iwc Stories

Watches & Jewelry
IWC Schaffhausen Takes Flight with Its New Pilot’s Watch Timezoner Spitfire Edition

The Swiss watch brand is highlighting its new timepiece with a stunt that has pilots from the...

R/GA’s Bob Greenberg Curates an Exquisite Exhibition

The just-opened show at New York’s Cooper Hewitt explores the communications honcho’s obsession

Watch Wednesday: IWC’s Da Vinci Moon Phase

The notoriously macho brand aspires to appeal to women.

Best of SIHH 2017: Day One

Our watch editor reports on the industry event’s opening day.