Photography by Becca Tapert
Photography by Laura Davidson
Image courtesy of Tomma Bloom
DESIGNER OF THE DAY

Designer of the Day: Tom Lerental

We normally think of textiles as a flat medium, but Tom Lerental’s practice is devoted to reimagining them as three-dimensional structures that transform space through form, structure, color, and repetition. After studying the ins and outs of textile design in Israel, she moved to New York and launched her brand, Tomma Bloom, whose colorful debut collection of fabrics and wall tile motifs melded the influences of Sonia Delaunay and René Lalique. Her award-winning studio, now based in Boston, continues to innovate and delve deeper into the unseen materials, rhythms, and structures hiding inside the world of textiles.

We normally think of textiles as a flat medium, but Tom Lerental’s practice is devoted to reimagining them as three-dimensional structures that transform space through form, structure, color, and repetition. After studying the ins and outs of textile design in Israel, she moved to New York and launched her brand, Tomma Bloom, whose colorful debut collection of fabrics and wall tile motifs melded the influences of Sonia Delaunay and René Lalique. Her award-winning studio, now based in Boston, continues to innovate and delve deeper into the unseen materials, rhythms, and structures hiding inside the world of textiles.

Here, we ask designers to take a selfie and give us an inside look at their life.

Age: 32

Occupation: Textile designer and creative director of Tomma Bloom.

Instagram: @tommabloom

Hometown: Tel Aviv.

Studio location: Boston.

Describe what you make: Surface design solutions for interior, so everything surface design: wall covers, tiles, rugs, and upholstery. 

The most important thing you’ve designed to date: Milton, my first three-dimensional wall cover design. I was curious to see how I can transform my two-dimensional designs into three-dimensional forms, and it led me to develop this unique structure.  

Describe the problem your work solves: I work to redefine surface design and reimagine how it transforms space through form, structure, color, and repetition. 

Describe the project you are working on now: A TOP-SECRET rug collection. 🤫

A new or forthcoming project we should know about: A super exciting collection with Astek that explores wall covering and dimensionality in a new and transformative way! Launching early fall.

What you absolutely must have in your studio: Pegboard, coffee as black as possible, and quiet that allows me to be one with my work.

What you do when you’re not working: I was fortunate enough to turn my hobby into a profession, so it never feels like work. Saying that, I’m a new mom and still learning to manage the delicate balance of work-life-motherhood.

Sources of creative envy: Andy Warhol. The Cow Wallpaper (1966) was my first love as a young art-obsessed kid. His work has taught me a lot about color, form, and the power of repetition, in addition to where true passion and persistence can lead you to.

The distraction you want to eliminate: Binging Netflix.

Concrete or marble? Concrete.

High-rise or townhouse? High high-rise.

Remember or forget? Forget.

Aliens or ghosts? Aliens.

Dark or light? Dark.

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