Inside Vipp Studio, the Danish Brand’s Pristine New Live-In Showroom

The third-generation owners of Vipp deftly transform a TriBeCa loft into an expansive livable showroom that puts the Danish stalwart’s pared-down sensibilities on full display.

Vipp’s Kitchen Island Modules at Vipp Studio in New York. All photography by Adrian Gaut

In 2014, Sofie Christensen Egelund moved to Manhattan with her husband, Frank, and their two children to help launch Vipp in the United States. The third-generation owner of the Danish design brand opened a TriBeCa showroom to share with designers the ins and outs of Vipp’s signature modular kitchen system, a now-iconic brand staple that forgoes trendy embellishments for carefully considered details and allows customers to craft a functional kitchen on their own terms. 

Fast forward seven years, and Vipp is charting new territory in the neighborhood. During lockdown, the Christensen Egelunds were hard at work gut-renovating a 3,800-square-foot fifth-floor apartment around the corner into an expansive showroom, called Vipp Studio, that could house the entire Vipp furniture collection and kitchen system. Enlisting the help of Lebanese firm Raëd Abillama Architects and stylist Colin King, the duo meticulously transformed the former 19th-century factory loft into pristine apartment-like setting that not only puts the brand’s pared-down aesthetic on full display, but also doubles as a pied-à-terre for the family.

The living room, featuring Vipp Loft sectional with Raf Simons fabric, a Custom Vipp coffee table, and a Vipp Daybed.
(FROM LEFT) Frank and Sofie Christensen Egelund. The gallery within Vipp Studio.
(FROM LEFT) Vipp Kitchen and entry featuring Vipp Cabin chairs, Poul Kjaerholm's PK54 dining table, and an Ingo Maurer chandelier. A custom glass partition that demarcates the gallery and master bedroom.

Where the space truly stuns is in the details. Vipp products obviously take center stage, but they’re arrayed alongside classic Danish designs such as a Poul Kjaerholm dining table outfitted with the brand’s Cabin Chairs. A sofa, cocktail table, and daybed by Vipp anchor the living room, which also features an Alvar Aalto armchair for Artek. Vipp spotlights, meanwhile, subtly illuminate a curving scalloped shower clad in Ceppo stone. 

Vipp Studio arrives as TriBeCa is experiencing somewhat of a creative resurgence. An influx of fine art galleries are forgoing pricey storefronts in the increasingly inaccessible Chelsea for more affordable spaces in the area—a movement that dovetails with a newly burgeoning design community thanks to neighborhood newcomers Twenty First Gallery, Orior, Allied Maker, and Egg Collective. “TriBeCa has been the perfect place to begin a conversation about Vipp in the United States,” the couple tells Surface. “The neighborhood is rich with history, creative energy, and families, which is what we represent.”

Like most city apartments, the showroom will be regularly updated with new products and prototypes that offer a firsthand look inside Vipp and the Christensen Egelunds. “The Studio is a living laboratory in which we’re able to test new ideas and materials while sharing our family legacy and lifestyle with our clients,” the couple continues. In terms of what’s next, we’ll have to wait and see. There’s no better way to test out furniture than by experiencing it in-situ, so we’re certain that Vipp Studio signals even greater things to come from the Danish stalwarts. 

Vipp Kitchen Island Module with millwork by Elie Chaker.
(FROM LEFT) Custom extruded aluminum wine glass storage. A boucle-upholstered sofa facing the kitchen.
(FROM LEFT) Papier-mâché sculptures by Sarah Fredelund and Alvar Aalto armchair in the living room. Custom Vipp travertine table in the office.
(FROM LEFT) Scalloped Ceppo stone in the bathroom. Art by Michael Kvium in the gallery.

Vipp Studio is available to visit by appointment only.

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