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This Mexico City Fragrance Boutique Is a Vivid Portal to the Forest

Xinú channels the richness of American botany with a secluded pavilion-like store set within a lushly landscaped garden.

The richness of American botany has long inspired the perfumers at Xinú, the Mexican fragrance brand whose lineup of avant-garde scents evokes everything from agave leaves to dried tobacco. Their latest boutique, envisioned by previous collaborators Esrawe Studio and Cadena Concepts, creates somewhat of a sanctuary in the heart of Mexico City’s bustling Juarez neighborhood.

Nestled within a lushly landscaped garden that formerly housed a car repair shop, a rounded wooden pavilion first beckons visitors through a verdant pathway before embarking on a sensory journey inside. Scents, candles, incense, home products, and other displays reveal the craft embedded in Xinú’s approach to the olfactory arts; soaring windows bring a vivid tapestry of the garden inside, a transformative effect that frees one’s mind to embrace the botanical realm.

Xinú Marsella 8
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Xinú Marsella
Xinú Marsella

Xinú Marsella

Xinú Marsella

Xinú Marsella

Xinú Marsella

Xinú Marsella

Xinú Marsella

Xinú Marsella

Photography by Alejandro Ramirez Orozco.

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