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The London EDITION

Located in Fitzrovia on the edge of Soho, The London EDITION sits inside a reimagined landmark building. Stylish in simplicity and decadent in details, the 173 rooms recall the interior of a luxury yacht with oak floors and walls paneled in walnut wood. A cantilevered desk, tufted George Smith lounge chair, and gold-framed photograph from Hendrik Kerstens add an artful touch. Under the guidance of acclaimed U.K. chef Jason Atherton, the culinary venues embody founder Ian Schrager’s  socially focused ethos, offering seasonal, contemporary British cuisine at Berners Tavern and specialty cocktails in the Punch Room bar, a modern reincarnation of London’s 19th-century private clubs.  
This hotel remains one of London's buzziest spaces by continually introducing forward-thinking ideas. The latest is Scandal Water, a new boozy tea concept at Punch Room, inspired by 19th-century tea drinking traditions.

Penthouse

Separate living and dining area, walk-in wardrobe, and three large outdoor terraces.

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Chef Jason Atherton's Berner's Tavern

Led by Michelin-starred chef Jason Atherton, Berners Tavern has become one of London’s most sought-after restaurant reservations. Famous for a space that marries historical charm with modern sophistication, the restaurant offers all-day dining with a menu of seasonal, contemporary British cuisine. A private dining room above the restaurant can host special events for up to 14 guests.

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The Neighborhood

A historically bohemian neighbourhood, Fitzrovia today is a hub of art, culture, shopping and dining, and our boutique design hotel is in the centre of the best London has to offer. Fashion’s most coveted labels are moments away on Oxford and Regent streets, and nearly every cuisine can be sampled on nearby Charlotte Street. Surrounding areas, including Convent Garden, Mayfair, Soho and Regent’s Park, are home to iconic attractions and events such as the British Museum and Frieze Art Fair.

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Located in Fitzrovia on the edge of Soho, The London EDITION sits inside a reimagined landmark building. Stylish in simplicity and decadent in details, the 173 rooms recall the interior of a luxury yacht with oak floors and walls paneled in walnut wood. A cantilevered desk, tufted George Smith lounge chair, and gold-framed photograph from Hendrik Kerstens add an artful touch. Under the guidance of acclaimed U.K. chef Jason Atherton, the culinary venues embody founder Ian Schrager’s  socially focused ethos, offering seasonal, contemporary British cuisine at Berners Tavern and specialty cocktails in the Punch Room bar, a modern reincarnation of London’s 19th-century private clubs.