Gallery? Showroom? London's House of Toogood Defies Classification

Faye and Erica Toogood’s boutique and exhibition space is a warren of covetable homewares and fashionable finds.

Inside the House of Toogood showroom.

Hidden behind a buzzer on the shopping mecca of Redchurch Street in Shoreditch, London’s newly opened gallery the House of Toogood easily lives up to its name. Sisters Faye and Erica Toogood have filled the modern storefront—all blond wood and clean lines—with their own clothing and furniture collections, as well as exclusive collaborations with the likes of 1882 Ltd., a family-owned ceramics company based in Stoke on Trent, England, and Brooklyn’s Calico Wallpaper. Reason to go again and again: frequent pop-up exhibitions—most recently by artist Sarah Kaye Rodden, whose clients include Comme des Garçons and Tom Dixon.

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