Glossier’s Miami Outpost is Packed with Magic City Cues

Vibrant hues, local coral stone, and an experiential "underwater" selfie room set the tone and a sense of place at the beauty brand's new boutique in the Design District.

Continuing its streak of opening stores that embody the spirit of their locales, Glossier’s new boutique in the Miami Design District is a bastion of beachy Art Deco vibes. In Seattle, the beauty mainstay kicked off a new wave of expansion—the company had to shutter its two brick-and-mortars when the pandemic hit—with a flagship inspired by regional fungi and the Pacific Northwest, anchored by a mossy boulder sculpture adorned with mushrooms. Next came Los Angeles on Melrose Avenue, featuring dramatic billboard-like Glossier lettering on the exterior that nods to the city’s iconic Hollywood sign. When it came time to design the Miami outpost, the brand had a blueprint at the ready after testing the waters with a Wynwood pop-up in 2019.    

Miami’s famed beaches, tropical landscape, and bacchanalian reputation informed the interior. Done up in green accents, coral keystone from the Florida Keys, and flashes of nightlife-ready hot pink, the space is buoyed by experiential moments to go alongside its product range of eyeshadow palettes, serums, and more. A circular wet bar swathed in powder-coated green paint—a reference to local car culture—and cabana-style fabric to filter light for skincare and makeup testing set the stage for the store’s showpiece element: an “underwater” selfie room sequestered inside of a stucco dome where a soft blue gradient and verdant plant life transport patrons to a marine environment beneath the South Florida sea.  

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