Continuing its streak of opening stores that embody the spirit of their locales, Glossier’s new boutique in the Miami Design District is a bastion of beachy Art Deco vibes. In Seattle, the beauty mainstay kicked off a new wave of expansion—the company had to shutter its two brick-and-mortars when the pandemic hit—with a flagship inspired by regional fungi and the Pacific Northwest, anchored by a mossy boulder sculpture adorned with mushrooms. Next came Los Angeles on Melrose Avenue, featuring dramatic billboard-like Glossier lettering on the exterior that nods to the city’s iconic Hollywood sign. When it came time to design the Miami outpost, the brand had a blueprint at the ready after testing the waters with a Wynwood pop-up in 2019.
Miami’s famed beaches, tropical landscape, and bacchanalian reputation informed the interior. Done up in green accents, coral keystone from the Florida Keys, and flashes of nightlife-ready hot pink, the space is buoyed by experiential moments to go alongside its product range of eyeshadow palettes, serums, and more. A circular wet bar swathed in powder-coated green paint—a reference to local car culture—and cabana-style fabric to filter light for skincare and makeup testing set the stage for the store’s showpiece element: an “underwater” selfie room sequestered inside of a stucco dome where a soft blue gradient and verdant plant life transport patrons to a marine environment beneath the South Florida sea.
