Gucci’s Cruise collection 2020 went on a Roman holiday—in this case, a topical, politically-charged one. The brand’s creative director, Alessandro Michele, showcased 97 looks for men and women at the Capitoline Museums in Rome. Here, the designer chose to take a stand against anti-choice legislation that has lately swept through the South—and has also been a hot-button issue in his home nation of Italy for some time.
“The uterus is a mysterious and wonderful part, we can imagine it with flowers, like a garden,” Michele tells WWD. “Women should really be respected and considered as much as men, they should have freedom of choice, even to interrupt a pregnancy, which is the most difficult one.”
This affirmation was most clearly visualized on a purple jumpsuit that had the feminist slogan “My Body, My Choice” emblazoned on the back. There was also a dress that had an appliqué in the shape of uterus with flowers taking the place of the ovaries; and a mini capelet that had the numbers “22.5.1978,” the date when Italy legalized abortions. Also, to have these pieces walk down a runway in the Capitoline Museums was even more telling. “It was important to organize this show in Rome to pay tribute, to glorify this place of freedom,” says Michele.