LOEWE pop-up at 52 Brewer Street, London. Photography by Miguel Jiminez.
LOEWE Celebrates Eye/LOEWE/Nature Collection at London Pop-Up
To toast the launch of LOEWE’s new outdoor-themed menswear collection, dubbed Eye/LOEWE/Nature, the Spanish fashion house hosted an intimate soirée at their sunset-hued London pop-up. Notable attendees such as Brooklyn Beckham, Siobhan Bell, and Wilson Oryema browsed the new offerings while enjoying music by Gilles Peterson and Selassie TBC. Available for purchase on January 10, Eye/LOEWE/Nature encompasses adventurous yet luxe must-haves that run the gamut from mountain parkas and cargo jeans to logo-emblazoned sweaters fashioned from partially recycled cotton. For each piece of the collection sold in 2019, LOEWE will donate 15€ to help fight plastic pollution, but act fast: The pop-up closes on February 4. See more highlights from the event.By Ryan Waddoups January 07, 2019