Lawn, an immersive pop-up installation by The LAB at Rockwell Group, has officially opened at the National Building Museum in Washington, DC. The installation, open until Sept. 2, invites attendees to unwind in an idyllic park-like environment suited for summertime activities. A vast, sloping green space, built on a scaffolding superstructure, takes up the entirety of the museum’s Great Hall. Clusters of communal lounging areas feature ceiling-suspended hammocks that contain hidden speakers programmed with pre-recorded audio in which beloved American cultural figures such as Venus Williams, Bette Midler, and Jose Andres recount summertime memories.
Meanwhile, opportunities for playful diversions abound. Lounge chairs, umbrella stands, and equipment for games such as cornhole, cricket, bocce, and dominoes are situated throughout. The LAB at Rockwell Group also developed a custom augmented reality game in which participants chase and collect fireflies throughout the green space. A scaffolding tower scales the height of the Museum’s third floor, offering never-before-seen views of the Great Hall’s Renaissance Revival architecture, eight monumental Corinthian columns, and sculptural busts lining the roof. Sustainability was also a factor—Lawn’s surface material, provided by SynLawn, is comprised of sustainably grown sugarcane and is 100% recyclable, and the scaffolding will be reused once the exhibition draws to a close.
