In Los Angeles, a Laid-Back Men’s Boutique Channels the Showtime Lakers Era

David Fishbein and Joseph Miller debut the Optimist, a Jeremiah Brent–designed lifestyle hub stocking exclusive international labels that portray the dressed-up casual style of courtside Hollywood stars at Lakers games.

All photography by Punika Limpanudom

Opening Shot is a column that peeks inside new hotels, restaurants, bars, and shops with interiors to drool over.

The Optimist

Location: Los Angeles

Designer: Jeremiah Brent

On offer: A new men’s retail concept inside Culver City’s Platform complex presents an independent edit of global brands chosen and styled around the quintessential Los Angeles look and feel. Runyon co-founders David Fishbein and Joseph Miller, who are also behind ROW DTLA and Abbot Kinney Boulevard, along with men’s stylist Julie Feingold, mined their global network to hand-select more than 20 emerging and heritage labels, ranging from artisanal leather-makers in Mexico City to storied Portuguese apothecaries to ceramics by hometown artist Peter Sheldon. They tapped bicoastal interior designer and TLC star Jeremiah Brent to forge a living room–like setting achieved through vignettes of vintage built-ins and shoppable custom furniture pieces that display troves of apparel, eyewear, timepieces, and home accessories. 

Standout Features: The shop offers U.S. exclusives for each brand on the roster, including American Vintage Homme, Capsul Paris, and Dom Vetro Eyewear. Vintage watches, from classic steel chronographs to solid gold dress timepieces, artfully array a standalone kiosk curated by collector Daniel Miller. A fireplace and creamy-white swooping sofa anchor the central seating area, accented by decorative cultural mementos such as Croatian steps, French pergolas, and Peruvian textiles that reflect the owners’ well-traveled sensibilities. Adding a personal touch, the boutique offers in-home consultations to help clients fill out their closets, and will activate its space with regular cultural programming such as an upcoming music series with French fashion and electronic music label Kitsuné.   

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