Noho is a bold, colorful and expressive brand bringing innovative, sustainable furniture to the world. They make furniture that’s flexible and playful to fit modern life—that’s serious in purpose but full of fun; all designed to bring comfort and joy to home and workplace.
Designing long-lasting, cherished pieces that feel good to own and use is integral to Noho. Functionality is introduced through innovation in all their products so they fit effortlessly with how we live, work and play. Noho’s passion is to make great products that enhance and enrich life, that make everyday routines more enjoyable, playful and comfortable.
All Noho furniture is meticulously designed, carefully considered, and sustainably made in collaboration with design powerhouse, Formway, who has drawn on decades of experience in creating world-leading solutions in performance seating. The Formway approach for Noho is led by research and user insights into what people want and need in the heart of their homes, centring on ergonomic design.
Noho furniture is made from sustainable ingredients like castor beans, discarded carpets and recycled fishing nets. All Noho products are made in Wellington, New Zealand, to maintain quality, minimise production waste and ensure only renewable (and positive) energy is used throughout the process.
Noho products are available direct-to-consumer in the United States & New Zealand. Available commercially in the United States, New Zealand, Australia, Asia, the UK & Europe.
“We know the world doesn’t need another chair, but we believe it deserves a better chair.”—Chris Bisman, Noho