The Spirit of F1 Revved On After-Hours at the Poodle Room

When the engines fell silent on the Las Vegas Strip Circuit, the energy flowed on at the Fontainebleau’s Poodle Room, where Belvedere Vodka hosted the official Formula 1 afterparty. The night also marked the U.S. debut of Belvedere’s House of 10 nightlife concept, and drew a mix of fashion, music, and sports figures—who moved through the 36th-floor members’ club with martinis, caviar, and wagyu crispy rice rolls within reach. Select guests took in sweeping views of the Strip, punctuated by cascading bottle service presented with Vegas flair.

The evening underscored Belvedere’s role as Formula 1’s first official vodka, signaling a deft transference of the sport’s energy into nightlife. Across the Strip, the luxury conglomerate's presence framed the weekend as guests of fellow LVMH marques enjoyed Belvedere’s signature vodka and the newly unveiled single harvest Belvedere 10 from LVMH suites in the official F1 Paddock. The celebratory spirit went late into the night, to the tune of an after-after-hours set by David Guetta at nearby LIV nightclub. Notables in attendance included Rita Ora, Anok Yai, Evan Mock, Miles Chamley-Watson, Tyriq Withers, and more.