Inside the restored 1940s Art Deco tower of Soho Beach House Miami, the international members’ club has introduced its latest Soho Home Studio, marking the seventh location for its retail and interior design division in the United States. The expansion follows outposts in Brooklyn, Chicago, Austin, Nashville, and two in Los Angeles.
Positioned on the house’s second floor, the studio unfolds as an immersive domestic landscape rather than a conventional showroom. Living and dining vignettes are composed with the nonchalance that has become synonymous with the brand: burnished woods, tobacco-toned velvets, patinated metals, and textiles that nod subtly to the city’s Cuban heritage.
The newest collection draws from the relaxed cadence of Soho House’s beach and poolside properties around the world. Silhouettes are softened, edges rounded, and palettes warmed with sands, cognacs, sun-faded greens to complement natural materials, evoking the brand’s retreats. The Sullivan armchair, rendered in chocolate velvet, references the Bauhaus-inflected interiors of the Portland property, with a low, armless profile. The Vara bed embodies a rounded, upholstered frame inspired by rooms at the new Farmhouse in Ibiza.
The Studio is not just reserved for members but available to the public by appointment. Supported by an in-house design service that translates club vernacular into residential scale, one-on-one consultations offer tailored schemes from a single-room refresh to a full-home concept. For Miami’s design community, a dedicated trade consultant provides preferred rates, early previews, and access to industry programming, an acknowledgment of the city’s sophisticated interiors ecosystem.
