Nacho Figueras and Ruso Sorzana’s Tewün Previews its Fall 2026 Collection

Andrés “Ruso” Sorzana grew up in the heart of Patagonia, the youngest of three brothers descended from a line of pioneers dating back to the 1880s. In between daily herding and weeks-long mountain excursions, the brothers discovered a love of ranch polo that would eventually carry all three to long professional careers across Europe.

For Sorzana, clothing design began as a utilitarian practice. Needing gear with enough room to carry extra hunting knives and swing a polo mallet, he started fashioning leather holsters, chaps, and wool layers, and testing each piece himself on the ranch and the field. “I can notice if I need another pocket here, or there should be a zipper there,” Sorzana explains. Womenswear came next, when his wife Clarita grew tired of asking to borrow his jackets.

The couple, who met at a beach party in Pinamar, run an estancia in San Martín de los Andes. When the pandemic hit, Ruso shifted his full attention to Tewün in partnership with the Argentine tech investor Wences Casares. Now, he travels to polo hotspots like The Hamptons and Aspen to show the pieces in person. “For me as an artist, the greatest reward is seeing people’s faces,” he shares. Smiles, scowls, double-takes at his rugged rancher outfits—Sorzana welcomes it all.

Craftsmanship has been at the center of the brand since its inception when Sorzana made each piece by hand in his workshop. When he leaves Argentina, his mother hand-delivers Merino wool to artisans who complete the garments. A single poncho takes a maker three months to craft. “I’m a real fanatic of the old way,” Sorzana says.

The commitment to savoir-faire confuses businesspeople who question how the Tewün team will scale the brand. “I could take the business to China and produce hundreds of pieces at a time,” says Sorzana, “but then there is no Patagonia.” No one understands this protective instinct better than Nacho Figueras, the Buenos Aires-born polo player and global face of Ralph Lauren who joined Tewün in 2025 as a co-founder and investor. The partners’ plan is not to grow operations, but to bring the essence of Argentina around the world.

Storytelling carries through every detail, from belt buckles etched with wild boars to wrapping paper printed with a map of Patagonia from the year Sorzana’s ancestors arrived six generations ago. Each garment is presented alongside a hardcover book containing panoramic photographs of the region’s stunning terrain—the same images screen-printed on the silk lining of the riding jackets. Look closely in the wild brush and you’ll even spot the Sorzana family ranch. Sorzana cites an old adage: Patagonia hugs your heart. As Tewün grows beyond Argentina, Sorzana is never far from home.