Jean Dousset, a Cartier descendant, has shattered industry norms by opening the first-ever heritage lab-grown diamond boutique in West Hollywood. Designed by the irreverent architecture firm Design, Bitches, the flagship is a physical manifestation of Dousset’s commitment to uncompromising luxury and innovation. Visual cues, from the faceted steel storefront’s diamond-like geometry to a chiseled concrete table to undulating walls, are engineered to mirror the transformative journey of diamonds.
The space also introduces a new range of design possibilities for the brand, featuring custom displays that offer an immersive experience like Dousset’s principal engagement ring designs and heritage wall adorned with photos of Louis Cartier. The boutique’s launch reflects a seismic shift in the global diamond industry as more consumers warm up to designer lab diamonds. The opening coincides with the debut of the brand’s new High Jewelry collection whose focus on dimensions ensures each piece makes an impact from all angles.