Roger Vivier, the famed French accessories brand, is highlighting its Fall 2019 collection with Jewels to Shoes, a short video starring Susan Sarandon. The Academy Award-winner plays a drama teacher, gliding through a grand room, petting her dog before giving an elocution lessons to students, which includes actress AnnaSophia Robb. The camp factor is certainly on overdrive.
Roger Vivier Presents Its Fall 2019 Collection in the Campiest Way Possible
Designer Gherardo Felloni casts Susan Sarandon and AnnaSophia Robb in a short film.By Barry Samaha June 28, 2019
Masterminded by Roger Vivier’s creative director Gherardo Felloni and directed by Pascal Teixeira, Jewels to Shoes was inspired by Antonio Pietrangeli’s I Knew Her Well (Io La Conoscevo Bene), a cult flick from 1965 that is noted for its quirk and ladylike charm—qualities that can be said of both Roger Vivier’s and Felloni’s aesthetic.
“Our values—such as elegance, femininity and lightness—are always on my mind and when I design. I interpret these terms, adding a casual twist to the maison’s iconic styles. I have introduced plenty of kitten heels, and also the Très Vivier pumps in different heel heights. There is also the Viv’ Run sneakers, which was the maison’s first sports shoe. It is comfortable, modern and aerodynamic, but still shows the heritage of the maison through the buckle and the shape of the choc heel.”
The Fall 2019 collection follows this mindset, offering purple satin sneakers with rhinestone pilgrim buckles, leopard-print flats with a sharp point on the throat line, pink suede bucket bags, and heeled sandals with jingling, shimmering fringe. They are over-the-top, while simultaneously being elegant. And with Jewels to Shoes, the brand is enforcing this point, while also trying to show how the designs are intended for all age groups. “I wanted that exchange between two generations, which is very important to the story,” Felloni says. “In the movie, you will see how the interaction between these two women is amazing.”