#branding Stories

Project Spotlight
School House’s Global Rebrand for ELEMIS Puts a Modern Sheen on Its British Heritage

Making a beauty brand look its best is no small feat, but the whip-smart New York design firm has...

HIGH DESIGN
On the New Creativity Cleaning Up Cannabis’s Reputation 

Santiago Rodriguez Tarditi and David Paleschuck dish on the industry’s present and future.

Project Spotlight
Gabriele Colangelo’s Boutique Redefines What Shopping Feels Like

Like a well-tailored garment, Montalba Architects envisions a luminous interior for the Italian...

PROJECT SPOTLIGHT
Hinterland Devises Flossy Brand Identity For HENRY, a New Dental Start-up

Not your parents' dentist.

DESIGN
How Designers Are Cultivating a New Aesthetic for Cannabis

Can smart branding build the first legal weed empire?

WORDPLAY
Why Do All Millennial Companies Look and Sound the Same?

Surface Media’s CEO on the branding trends du jour. Also, pineapples!

THE LIST
This Creative Consultancy Wants You to Stop and Soak Up Good Design

Noë & Associates applies full-spectrum creativity to encourage people to experience the stories...

Hotel
The Making of a Hit Hotel: NoMad L.A.’s Narrative Design

French branding studio Be-Poles uses tactile, trend-eschewing collateral to breathe life into...

THE LIST
The Secrets to Good Design In the Print, Digital, and Physical Worlds

The founder of Hinterland design studio shares his secrets to a successful collaboration and brand...

THE LIST
A Pointed Yet Feminine Visual Identity for a Line of Convertible Handbags

Vere Verto’s branding, created by U.S.-based interactive firm Avec, is as elegant and...

THE LIST
A Baller New York Headquarters for Nike

Brooklyn design studio WSDIA uses an ingenious visual language to thread the company’s story...

THE LIST
Glasfurd & Walker Creates Stories That Stand Out

The Canadian graphic design firm’s creative director, Phoebe Glasfurd, discusses its distinct...

News
Design Dispatch: June 1, 2017

Our daily take on the world through the lens of design.

Design
High Design: Creating a Modern Marijuana Brand

Twelve leading design firms offer their visions for consumer marijuana in the 21st century.