Gentle Monster

Gentle Monster

Gentle Monster is a designer eyewear brand that constantly develops itself under a philosophy of “high-end experimentation.” It strives to astonish the world with five focuses: product, space, styling, culture redesign, and technology.
Gentle Monster has single-handedly proven that an eyewear brand can evolve into a full-fledged cultural force, complete with retail experiences, art installations, and collaborations with celebrities like Tilda Swinton.

TILDA SWINTON X GENTLE MONSTER

Gentle Monster, in partnership with Tilda Swinton, proudly presents an exclusive collection that celebrates creative élan and independent spirit.

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New York Flagship Store

Gentle Monster launched in the heart of New York City. Designed with Architecture at Large’s Rafael de Cardenas, wood, metal, and mazelike mirror placements were used to express the brand’s perspective. expressing our brand philosophy and visions through window display and our in-store art gallery, where we plan to work with New York’s most inspiring and refreshing artists, to enhance the Gentle Monster experience.

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Shinsa, Seoul Flagship Store

The Sinsa Flagship space was designed inspired by the law of entropy, illustrating its fields through structural design and visual objects. The sequential flow from chaos to order within the layout of the trees represent the reverse energy that entropy represents. A kinetic object installed towards the end of the space represents the single light energy that precedes entropy​.

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Hood by Air Collaboration

Hood By Air illustrates a candid experience with bold adaptations involving the former outcast and hushed upon, creating an even more powerfully provocative experience for all its fans.

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Opening Ceremony Collaboration

Made in collaboration with visual futurist Syd Mead, Fall/Winter 2016 is designed for a moment not so distant from our present. Familiar workwear silhouettes ground innovative prints and textures inspired by cityscapes. Hypnotic kinetic spirals, digital print of city surfaces reflected in pools of water literalize the theme of time travel. Gentle Monster features a brand-new range of styles for this future inspired collection. Designs including Zhora, a sleek aviator in eye-popping colors and Leela, a cat-eye silhouette with an architectural metal frame.

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Henrik Vibskov

Gentle Monster ✕ Henrik Vibskov creates a playfully crafted series, a representation of the two brands’ collective perception of avant-garde design inspired by nostalgic dream.

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Gentle Monster is a designer eyewear brand that constantly develops itself under a philosophy of “high-end experimentation.” It strives to astonish the world with five focuses: product, space, styling, culture redesign, and technology.