Inside La Prairie’s Swiss Pristine Collection Penthouse Party

As the sun settled over Manhattan, an elegant enclave of New York Fashion Week attendees rose to the 21st-floor penthouse of The Standard, East Village for a cocktail in celebration of the new Swiss Pristine Collection by La Prairie. Set to uninterrupted skyline views, the glass-walled penthouse paired cool, glacial interiors with balconies aglow with dusky hues. Gathered by the exclusive occasion’s hosts—Romilly Newman, Laurence Milstein, Cheyenne Grenaway, and David Evan Ruff—the coterie sipped spritzes and sampled the three-step collection, composed of minerals drawn from Switzerland’s glaciers.