Harry Nuriev On Why 2022 Will Usher in a Design World Renaissance

The founder of Crosby Studios reflects on how his practice has changed during the pandemic and forecasts what lies ahead for the design industry in 2022 and beyond.

As we look toward the year ahead, Surface is teaming up with The Macallan to toast unparalleled creativity, new beginnings, and a dedication to mastery of craft, a pursuit that has shaped the storied history of The Macallan since 1824.

Whether it be his furry magenta furniture line, monochromatic interiors projects that juxtapose neutral backdrops with shiny royal blue features, or a new whimsical cocktail brew pub in Brooklyn, the Wonderful World of Harry Nuriev is a place teeming with vibrant colors and textures that will make you smile. Here, we ask the founder of Crosby Studios and one of the design world’s most inventive minds to reflect on another year of transformation as the pandemic continues to upend conventional notions about the way we work and create.

Harry Nuriev teamed up with Opening Ceremony to create a limited-edition furniture collection in ultraviolet.
The new Crosby Studios Atelier in Moscow.

How did you adapt your workflow during the pandemic and what innovations do you plan to implement into your practice moving forward?

There is a renaissance within the design world right now. So many objects and subjects will need to be redesigned, from our workplace to rethinking and redesigning our shopping experience. It is a big and important time for designers across the world.

The pandemic caused many people to reflect on their lives, from how they work to where they live. Did you have any major revelations?

My design language was always very futuristic and has this strong virtual characteristic to it. The way the world is progressing and adapting to a virtual era gives me more reasons to continue and celebrate my style. The pandemic has really made us rethink a lot of things both personal and professional.

The Crosby Cafe at Dover Street Market in Paris.

What are some of the habits or rituals you practice as part of your creative process or workflow? 

The first impression and idea are the most important—then I just follow the timeline, shape my idea, and make a lot of decisions around it.

Who are some of the mentors that have helped guide your career and what wisdom or advice has stuck with you the most?

It is hard to say as there is not just one person who has given me advice or wisdom. I have learned small lessons from everyone I have worked with or next to. I have always been very open to hearing advice from anyone. You can accomplish a lot when you listen and learn from open-minded people with big dreams and ambitions. I hope I am this person for someone if not many.

What is good design? 

You either want to be around it or you don’t.

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