Dubai’s Coolest Rug Showroom Is a Portal to Jaipur

Jaipur Rugs enlists local studio Roar to recreate its namesake city’s celebrated stepwells in a lavish showroom replete with terracotta tones and breathtaking floor-to-ceiling displays.

Jaipur is often lovingly referred to as the Pink City due to the pink and terra cotta hues of its distinctive ancestral architecture. The Rajasthan capital’s vernacular of recurring stairs and arches has long captivated Asha and Arshana Chaudhary, whose father established Jaipur Rugs there in 1978. That’s precisely what the duo, who now helms the business from Atlanta, sought to channel when they commissioned local interiors studio Roar to envision their latest showroom, a cavernous 8,400-square-foot ode to their hometown in Dubai’s bustling Alserkal district. 

Visitors enter a vast open space clad in sleek warm-gray micro-cement combined with hints of rose and blush tones, where floor-to-ceiling rug displays evoking Jaipur’s celebrated stepwells immediately set the tone. Embedded within are niches entirely upholstered with carpets, with each alcove echoing the hues on the adjacent stairs to form a mesmeric color gradient that recasts rugs as fine art. “We pay homage to the elaborate classical Indian painted surfaces and crafts by recreating a rich, textural decor,” says Roar founder Pallavi Dean, who describes their ode to Jaipur as “all-encompassing.” Case in point: two immersive Sapphire and Emerald rooms, fully blanketed in luminous hand-woven rugs from Jaipur’s acclaimed Manchaha collections.

(All photography by Yasser.)

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