For Marimekko, it’s the simple things that make the most impact. The Helsinki-based brand recently launched Forever Yours, a collection of streamlined leather handbags culled from its archives. It sits alongside a line of printed dresses, sleek separates and brightly-colored outerwear, and comprises six styles: the Matkuri, Solima, Gratha, Milli Matkuri, Hialmina, and Salli. All fully capture the Scandinavian spirit that the brand has accrued among design enthusiasts, reaching cult status.
Indeed, Marimekko’s foray into apparel and accessories has attracted less attention over decades. Founded by Armi Ratia as purveyor of textiles in 1951, the label is best known for its vibrant, whimsical assortment of home goods and textiles. But if the category ranking on its e-commerce site is any indicator, placing fashion and accessories is on the top of its list.