DESIGNER OF THE DAY

Designer of the Day: Reid Hoyt of Mirrors Collective

As design director at the newly launched Mirrors Collective, a Brooklyn-based maker of cutting-edge mirrors, Reid Hoyt elevates reflective surfaces into glimmering mosaic-like statement pieces that feel like fine art. The RISD graduate doesn’t impose his ego onto the emergent studio’s product line, yielding coveted pieces that are both down-to-earth and personal to the buyer despite their ultra-refined materiality.

As design director at the newly launched Mirrors Collective, a Brooklyn-based maker of cutting-edge mirrors, Reid Hoyt elevates reflective surfaces into glimmering mosaic-like statement pieces that feel like fine art. The RISD graduate doesn’t impose his ego onto the emergent studio’s product line, yielding coveted pieces that are both down-to-earth and personal to the buyer despite their ultra-refined materiality.

Here, we ask designers to take a selfie and give us an inside look at their life.

Age: 27

Occupation: Director of art and design for Mirrors Collective.

Instagram: @mirrorscollective

Hometown: San Clemente, CA.

Studio location: Brooklyn, NY.

Describe what you make: A variety of mirrors from selections of hand-treated tints, colors, and exciting new sustainable materials.

The most important thing you’ve designed to date: Though I love every mirror in our debut collection, WG.C1.A expresses the design language throughout the rest of the designs most completely. 

Describe the problem your work solves: Merging design with industry. In many circumstances, there seems to be a disconnect between designers and the means in which their designs are produced. Mirrors Collective is built out of a glass and mirror shop that has serviced the industry for decades. I believe there’s so much more room for creativity and expression the closer designers collaborate with the makers of their products. Not to mention, it’s more sustainable, more equitable, results in better quality, and offers a quicker, more customizable service for our customers. 

Describe the project you are working on now: We’re still excited about Wrong Geometries, which we just launched on January 28. We think it has big implications for the interior design industry. The play with tiling mirror tints, almost like mosaics, offers a world of possibilities for a variety of spaces and styles. We are working on getting the word out at the moment and building an audience for future collections to come.

A new or forthcoming project we should know about: We aim to release some of what we have in the pipeline quarterly. We’re anxious to get our hands dirty and can’t wait to share further material exploration, pushing preconceptions of what a mirror is. I’m looking forward to seeing what else we can do with the machines in the factory.

What you absolutely must have in your studio: My new good friend Valeriy Shvetsov, the owner and director of production for Mirrors Collective. He’s keeping the lights on and actually producing all of our products. He has an amazing attention to detail, great care for what he touches, and was the one who decided to create a designer brand out of his shop, right here in Brooklyn. Also, a coffee machine of course. 

What you do when you’re not working: Recently, I’ve been really into watching YouTube highlights of past Olympics events.

Sources of creative envy: Alive: Brian Eno, all the way. Axel Vervoordt. Issey Miyake. Murray Moss. Todd Oldham. Miuccia Prada. Dev Hynes. Rick Rubin. Hoping something good comes out of Jony Ive’s new studio, LoveFrom. Dead: Malcolm McLaren. Ingo Maurer. Ben Franklin. Bernini.

The distraction you want to eliminate: My browser tabs.

Concrete or marble? Marble.

High-rise or townhouse? Townhouse, sorry high-risers.

Remember or forget? Forget! Shout out to my friends.

Aliens or ghosts? Aliens.

Dark or light? Shade.

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